Acquire & Retain with Virtual Events AARRR

 A lively discussion between colleagues Ericka, Thomas, Joe, and Jason, focusing on strategies for business growth and client engagement. They primarily explore the "AARRR" funnel—Acquisition, Activation, Retention, Referral, and Revenue—analyzing how virtual events can influence each stage. The conversation naturally expands to encompass challenges like attracting new clients, maintaining consistency in marketing efforts, and effectively converting leads into paying customers. They also touch upon the importance of understanding target audiences and tailoring outreach methods, as well as the value of testimonials and referrals in building a successful business.