Clicks Hooks and Conversions Mastering Content That Demands Action

Get Discovered, Drive More Leads & Make AI Work for You — Without Losing Your Voice!

In this dynamic session, Ericka and fellow experts explore how to stand out on Google, supercharge your YouTube SEO, and create content that’s truly yours — even when using AI. From local search strategies to repurposing content into eye-catching carousels, you’ll walk away with practical ideas to elevate your brand and connect with more people.

🎯 Here’s what we covered:

✅ Get Found on Google & Google Maps

Why Google My Business is critical for showing up locally — even if you work from home.

Keeping your listing up-to-date to stay ahead.

✅ Zero-Click Content & Smart SEO

How to benefit when people find answers on Google without clicking through (zero-click).

Using FAQs, feature snippets, rich snippets & schema markup to drive next steps.

✅ Optimize Your YouTube Game

How to write video descriptions that boost search, plus adding timestamps, hashtags & the right keywords.

Keeping titles short, sharp & clickable.

✅ Personalize Your AI-Generated Content

Use AI tools without sounding generic.

Train them on your own style for a 90–95% match — saving hours and still sounding authentic.

✅ Repurpose Content into Engaging Visuals

Tools like Napkin.ai & Canva to turn transcripts into infographics and LinkedIn carousels.

Why carousels often outperform text-heavy slides.

✅ Grow Through Better Calls-to-Action & Titles

Testing and refining CTAs & titles to hook more viewers and drive action.

Mapping your content to ensure consistent engagement.

✅ Cross-Promote with Podcast Guest Spots

Using platforms like PodMatch to pitch yourself & build your audience through strategic interviews.

💡 Key Takeaway:

It’s not just about more content — it’s about smart, personalized, multi-format content that shows up where your audience is searching, builds trust, and turns attention into action.

👉 Curious what strategy will work best for you?

Drop your thoughts or biggest challenge below. We’d love to keep the conversation going!