How to Create a Magnetic Event Theme | Event Planning, Branding & Marketing Tips

What Virtual Summiteers Will Get From This Video 🏆

• Clarity on What an Event Theme Actually Is – You’ll finally know the difference between a catchy title and a true North Star that guides your entire event.
• The 5 Traits of a Magnetic Event Theme – Relevant, timely, memorable, emotional, and shareable… plus how to actually apply them to your next event.
• Real Solutions to Common Event Problems – From attracting the wrong crowd to struggling with marketing hooks, you’ll see how the right theme fixes it.
• Audience Research Secrets – How to speak your audience’s language, use industry-specific terms, and filter out people who aren’t your ideal attendees.
• Branding Consistency Hacks – Why sticking with your visuals is sexier (and more profitable) than constant rebrands.
• SEO & AI Strategies for Event Titles – Quick, practical tips for making your event findable, clickable, and impossible to scroll past.
• Candid Stories & Warnings – Including why some event names attract… and others repel for years.